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In today’s competitive talent market, "business as usual" no longer cuts it. Recruitment marketing has always been about getting the right opportunity in front of the right candidate at the exact right time. But as we move into 2026, the how  behind that mission has changed forever. Over 60% of recruiters are already using AI in their hiring processes. Why? Because AI is moving recruitment from a game of assumptions and manual tasks to a high-precision strategy fuelled by data. Here is how AI...

The job market is undergoing a seismic shift, and the culprit, once again, is Artificial Intelligence . For job seekers, AI resume builders are a handy shortcut to a polished application. But for the recruitment agencies and businesses we work with, this technological boon is quickly morphing into a major headache: a deluge of identical, often misleading, applications. This rising "resume sameness" is pushing some employers to consider a drastic, and highly controversial, solution: the...

The UK job market is a dynamic place, and to keep pace, recruitment has embraced the power of Artificial Intelligence. At our core, we've seen first-hand how AI recruiting tools—from programmatic media buying to automated scheduling—can bring speed and efficiency to the hiring process. But here’s the crucial truth we share with all our clients: AI is not a replacement for the human recruiter; it is an essential partner. The most successful hiring outcomes happen when the power of technology...